Alba is a sophisticated town in the heart of the Langhe. Via Maestra is the home of many high-class shopping establishments. Alba is also the home of Ferrero who produce the famous Ferrero Rocher chocolates, Nutella, Tic Tac, and many other delights. During October Alba is host to the world-famous Truffle festival and tourists from all over the world come to experience the rich aroma of truffles and sample delicious local dishes. You can also visit the hills and vineyards around the city. Excellent bike paths and hiking trails abound.